They contain up to 10 single images or videos that can be swiped through by users on mobile or clicked between on desktop. A popular choice for their power to maximize screen real-estate by combining multiple images or videos into a single ad. Start with 3 to 5 cards and keep an eye on results to optimizeĬarousel ads or carousel posts are one of many types of advertising formats on social media.
Tell a story, give a lesson or create a showcase.If you’re just starting out with carousels, or looking to improve, remember these four tricks to drive higher click through rates and brand awareness: Reporting will also represent the Pin as a single one and not reflect engagement with each card.People love content they can interact with on social media and that’s exactly what an effective carousel ad provides – an enticing invitation to interact and explore. Note: If you promote your carousel, the charges for impression of the Pin will be as one entity, not per swipe. Review and edit the ad destination URL and add any optional tracking parameters.Review and edit the ad name to change how your carousel ad will be labeled in your reporting.
To promote your carousel, click Review selected Pins. (At this time only static images can be used in a carousel, and the aspect ratio must be either 1:1 (square) or 2:3 (vertical).) Add a Board, Title, Description, and Destination link, then click Publish to create your organic carousel. Then, click + Create carousel to upload 2-5 images for your carousel in the order you want them to appear. Once in the Pin builder, click the directional arrow up circle icon to upload the hero image for your carousel. To create a new carousel, click the plus circle icon. The Pins shown in the All Pins tab are eligible to use in a carousel. To select a carousel, click the filter icon to the right of the search bar and select Carousel. Under Ads at the bottom, either select the carousel you want to promote or create a new carousel. If you want to promote your carousel, add your Ad group details, Targeting details, Budget & schedule, and Optimization & delivery. Click Continue to create your campaign and move to create your ad groups. If you don’t want to promote the carousel, leave the fields blank. 
If you’re running a campaign with the consideration objective, you’ll also set your budget at the campaign level. Under Choose a campaign objective, select a goal. Click Ads at the top of the screen, then select Create ad. 
Log into your Pinterest business account.
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